Because growth problems are rarely just traffic problems. They usually come from weak positioning, underperforming creative, leaky funnels, or a team that is not aligned.
I’ve helped scale major DTC brands, manage large acquisition budgets, and build growth systems that improve revenue, conversion, and execution.
With a mix of operator experience and CMOX-backed planning structure, I help brands get clear, get organized, and move faster.

I help DTC brands in a few different ways depending on the stage of the business, the strength of the internal team, and how much hands-on leadership is needed.
1. Fractional CMO
A senior growth leader for a fraction of the cost of a full-time CMO. I help build the systems, team structure, vendor relationships, reporting, and AI-enabled workflows that create a stronger marketing engine
2. Consulting
For founders and internal teams who need experienced guidance without a full engagement. I join regular calls, help pressure-test decisions, and bring clarity to strategy, hiring, performance, and execution.
3. Audit, Plan, Workshop
A focused deep dive into where growth is leaking, where money is being wasted, and where the best opportunities are. The output is usually a sharper strategy, aligned priorities, and a 90-day plan.

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